B.Times
B.izlik Futbol
The objective
To build an authentic connection with B.Times's football-loving audience. Rather than interrupting existing conversations, our goal was to become part of the football community through a culturally relevant YouTube content platform.
The execution
We created B.izlik Futbol for the Socrates YouTube channel, bringing together sports journalist Mehmet Demirkol and Sinan Mıhçı’s iconic character, “Dayı.” We managed the creative concept, production, content development and social media communication, combining football culture, entertainment and branded storytelling in a natural way.
The impact
By creating content that felt native to an existing football community, the project strengthened B.Times's presence within the culture. It created an ongoing connection with football fans through shared conversations, humor and passion for the game.
