Royal Canin
10. Yıl Deneyim Evi
The objective
To celebrate Royal Canin’s 10th anniversary in Türkiye by creating an experience that brought the brand’s scientific expertise closer to pet owners. The key challenge was to make the often unseen health and nutritional needs of cats and dogs visible, understandable and engaging for a wider audience.
The execution
We transformed a historic mansion in Cihangir into the Royal Canin Experience House, creating an immersive journey built around the idea of looking beyond what is visible. Across different rooms and stages of the experience, installations, interactive applications, gamified content and expert guidance helped visitors discover the changing needs of cats and dogs throughout their lives. Veterinarians and nutrition advisors further personalized the experience, while digital communication, PR and influencer collaborations drove awareness and reservations.
The impact
The Experience House turned Royal Canin’s scientific knowledge into a tangible and engaging brand experience, strengthening its connection with pet owners beyond traditional communication. Originally planned for 10–16 September, the experience was extended until 20 September due to demand, welcoming 2,011 visitors and achieving an average satisfaction score of 4.7/5.
