B.Times

The objective

To develop a local communication strategy centered on the target audience’s interests and cultural landscape. Our goal was to create a locally relevant platform that would bring the brand closer to its consumers through shared culture, lifestyles, and interests.

The execution

Based on these insights, we created B.Times. We managed the project end to end, covering strategy, creative concept development, event design, production, content development, guest experience and social media communication. The platform was introduced through an exclusive private launch event.

The impact

B.Times laid a strong foundation for the brand’s local narrative in Türkiye. It helped build a more natural, lasting, and meaningful connection between the brand and its target audience through shared interests and cultural moments.