The Coca Cola Company
Fanta Fest
The objective
To evolve Fanta Fest into a vibrant youth culture platform designed for Gen Z audiences. Our goal was to create a distinctive festival experience built around music, entertainment, snacking and social connection.
The execution
We worked closely with Coca-Cola Türkiye and our event partners to create an immersive festival environment. Our scope covered creative concept development, experience design, production, stage and activity planning, content creation and on-site execution. By bringing together leading artists, creators and entertainment partners, we created a dynamic experience where entertainment and brand engagement came together naturally.
The impact
Fanta Fest grew beyond a traditional music festival to become one of the season’s most anticipated youth experiences. The platform brought together a large Gen Z audience through a shared experience shaped by music, entertainment and the Fanta brand.
