Mars
Gör Beni
The objective
To launch a citywide awareness movement that made Istanbul’s stray animals more visible in everyday urban life. The goal was to transform them from an overlooked part of the city into recognized members of the urban landscape.
The execution
We brought the idea to life through strategic visuals, street markings and QR codes placed across the city. To extend the message into traffic, we partnered with Yandex Navi Ads to reach drivers with timely, location-based notifications at critical moments on the road.
The impact
In collaboration with the Shane Larkin Foundation and Her Eve Bir Pati Association, the project went beyond awareness and evolved into a meaningful social impact initiative, providing tangible support for stray animals.
