Anadolu Efes
Jupiler 0.0% Market Entry
The objective
To launch Jupiler 0.0% by positioning it around a new consumption occasion. Our goal was to move beyond traditional communication in the category and build an authentic, experience-driven connection with a modern, wellness-oriented community.
The execution
At the heart of the launch was the “0 Pace Run” a relaxed social running experience built around movement, balance, and human connection. Our scope covered launch strategy, creative concept development, experience design, on-site production and community engagement, ensuring the brand felt relevant and natural within an active lifestyle context.
The impact
By redefining the role of Jupiler 0.0% beyond conventional occasions, we created an authentic brand experience that connected naturally with active lifestyles. The campaign generated meaningful social interaction and positioned Jupiler 0.0% as a relevant choice for moments centered around wellness, balance and social connection.
