FIBA Perakende
lululemon Market Entry
The objective
To continue our long-standing partnership with lululemon by managing its local experiential activations in Türkiye. The goal is to ensure every initiative reflects the brand’s global experience standards while remaining relevant and meaningful to the local community.
The execution
We lead an ongoing portfolio of community-first events and store activations across Türkiye. Our scope includes experience design, event planning, production and community engagement, ensuring each execution feels authentic to the brand and naturally connected to its local audience.
The impact
Through this ongoing collaboration, we are helping lululemon build and sustain a strong, consistent and community-driven presence in the Turkish market.
