Perfetti Van Melle
Bitmeyen Eğlence Yolda
The objective
To extend Chupa Chups’ “Forever Fun” brand world beyond the Istanbul Festival and turn the journey to the event into part of the overall experience. Our goal was to bring the brand’s energetic and playful character into an earlier consumer touchpoint and make the trip to the festival a memorable branded moment.
The execution
We created the “Forever Fun on the Way” platform, redesigning the festival transportation experience through the world of Chupa Chups. Users could upload their festival tickets, choose between an open-top bus or ferry, select their departure point and time, and complete their reservation. Through branded visibility and entertainment-led experiences throughout the journey, the festival atmosphere began before guests even arrived at the venue.
The impact
Chupa Chups extended its festival presence beyond the event grounds by becoming part of the consumer journey itself. By transforming transportation from a functional need into an experiential brand touchpoint, the project strengthened the brand’s connection with the Istanbul Festival and kept the sense of fun going throughout the journey.
