Eren Perakende
Eastpak'e House Dokunuşu
The objective
To transform Eastpak’s iconic backpacks into a canvas for personal expression and create a more participatory way for consumers to engage with the brand. Our goal was to bring Eastpak’s distinctive style together with a customization experience under the House of SuperStep platform.
The execution
We led the concept design, production and on-site execution of the House of SuperStep x Eastpak customization experience. We created an interactive space where participants could personalize their Eastpak backpacks with a selection of accessories and decorative elements, making each piece their own.
The impact
The customization experience transformed Eastpak backpacks from functional accessories into expressions of personal style.
