Converse

Runstar Trainer Launch

A figure still in a blurred moving crowd

The objective

To lead the national rollout and localization of the Converse Run Star Trainer following its global launch. Our goal was to adapt the global creative platform for the Turkish market while preserving the strength and consistency of the brand identity.

Seated on outdoor steps in a white shirt and trainers

A handstand in front of a playground climbing frame and orange slide, in red trainers

A guitarist in a pink tulle skirt beside an amplifier

The execution

We developed an integrated communication approach covering campaign localization, outdoor and digital communication planning, guerrilla activations and ongoing content execution. Each touchpoint was designed to create a locally relevant launch experience and build excitement around the product.

A still figure in a blurred city street, carrying a checked tote

Leaning back against a blue railing on painted steps, in red All Star trainers

Three friends walking arm in arm down a street, one holding a film camera

Three people around an ornate chaise longue and a floor lamp set out on the street

The impact

By combining global brand consistency with local relevance, we increased visibility and engagement around the Run Star Trainer. The campaign helped generate strong interest and conversation around the product in the Turkish market.

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