The Coca Cola Company
Share a Coke
The objective
To localize the global Friendship Factory platform for the 2025 evolution of Coca-Cola’s iconic Share a Coke campaign. Our aim was to create immersive experiences that celebrated friendship and human connection while feeling relevant and authentic to the Turkish audience.
The execution
We managed experience design, creative development, production, and field execution across multiple touchpoints. From university activations engaging younger audiences to large-scale live music experiences, we translated the global platform into locally relevant moments designed around connection and participation.
The impact
One of the key highlights was bringing the Friendship Factory to life at the Guns N’ Roses concert, reaching more than 35,000 attendees. Through personalized and engaging experiences, the activation became a natural part of one of the year’s biggest live music moments in Türkiye.
