The Coca Cola Company
Spark Learning Festival
The objective
To co-create the first experiential learning festival in the EMEA region in collaboration with Coca-Cola’s global teams. Designed as an immersive learning platform, the goal was to bring together education, collaboration, and brand culture for Coca-Cola employees from across the region.
The execution
We led the experience strategy, creative concept development, event design, production, content development and on-site execution in Istanbul. We created a dynamic learning platform that introduced new ways for employees to connect, exchange ideas, learn and collaborate within a shared brand experience.
The impact
The festival brought together Coca-Cola employees from across different countries in an engaging and collaborative environment. The experience strengthened connections across teams while creating a memorable and culturally rich approach to corporate learning.
