Eren Perakende
New Balance 204L'ye House Dokunuşu
The objective
To introduce New Balance 204L through an experience that went beyond traditional product presentation and gave consumers the opportunity to make the silhouette their own. Our goal was to translate the model’s distinctive style into an engaging House of SuperStep experience built around creativity, self-expression and customization.
The execution
We developed the concept and designed the full customization experience for House of SuperStep x New Balance. From concept design and production to on-site execution, we created a setup where guests could personalize their New Balance 204L sneakers with a curated selection of decorative elements and accessories.
The impact
By turning the New Balance 204L into a canvas for personal expression, the activation transformed a product launch into a participatory brand experience. The project created a stronger connection between consumers, New Balance and House of SuperStep, bringing the sneaker’s style to life through creativity and hands-on interaction.
