The Coca Cola Company

The objective

To conceptualize and execute the Türkiye leg of the FIFA World Cup™ Trophy Tour in partnership with The Coca-Cola Company. The goal was to create a premium and highly anticipated experience around one of the world’s most iconic sporting symbols, engaging both key stakeholders and the wider public.

The execution

We led the project end to end, covering event strategy, creative concept development, B2B strategy and on-site production. We designed an exclusive guest experience that brought together media representatives, football legends, key industry figures, employees and business partners. To ensure full alignment with global brand standards, we also managed voiceover adaptations and corporate messaging across the experience.

The impact

The event brought global prestige together with a locally crafted experience, generating strong visibility across Türkiye. The activation resulted in over 115 pieces of content, a PR and media reach of more than 3 million and over 32 million social media impressions, creating a high-impact brand moment around the FIFA World Cup™ Trophy.