Les Benjamins
Urban Pitch Launch
The objective
To celebrate the opening of the new basketball court at Caddebostan Beach through a dynamic, community-driven launch event. The goal was to bring together sport, fashion and local street culture in a way that felt authentic and relevant to the audience.
The execution
In collaboration with Les Benjamins founder Benji and basketball star Shane Larkin, we created an energetic on-site experience. We managed the creative concept, event planning, production and talent management. Hosted by Güner Başaran, the event opened with speeches by Larkin and Benji, followed by three-point contests, dance battles, DJ performances and a celebrity basketball game.
The impact
The launch transformed a traditional court opening into a cultural experience rooted in basketball, fashion and community. By bringing the energy of streetball and local culture to life, the event strengthened the connection between the brand and its audience.
